Publishing Standards

1. Our Purpose

LocalCareGuide exists to make trusted local care easier to find.

We publish practical information, local resources and carefully selected content to help families understand their options and make more confident care decisions.

These Publishing Standards explain the principles we follow across LocalCareGuide.co.uk, our Local Care Guides, Top10 CARE and related publications.

Our aim is simple:

Useful Information • Trusted Sources • Independent Judgement

2. Our Publishing Principles

Everything we publish is guided by five core principles:

Independence

Our publishing decisions are our own. Advertising, sponsorship and commercial relationships do not determine our editorial selections or opinions.

Accuracy

We take reasonable steps to check important information and keep our content accurate and current.

Fairness

We aim to present care providers, organisations, services and care options fairly and responsibly.

Transparency

Where appropriate, we make clear when content is advertising, sponsored or otherwise commercially supported.

Community Benefit

Above all, we aim to publish useful information that is genuinely helpful to older adults, carers, families and local communities.

3. Information You Can Trust

We use information from sources we consider appropriate and reliable, including official, professional, local and publicly available sources.

We take reasonable steps to check important information before publication and review or update content where appropriate.

However, information can change. We therefore encourage readers to check important details directly with the relevant provider, organisation or official source before making significant decisions.

4. Top10 CARE

Top10 CARE helps families discover carefully selected local care providers and gives them a trusted place to start.

Providers are considered using our publishing standards, relevant information and independent editorial judgement.

Top10 CARE inclusion cannot be bought or guaranteed through advertising, sponsorship or commercial partnership.

Top10 CARE is designed to help families narrow their search—not make the final decision for them. We always encourage families to make their own enquiries and choose care based on their individual needs.

5. Advertising & Sponsorship

Advertising and sponsorship help support the production, development and distribution of our Local Care Guides and digital services.

Commercial support does not buy editorial influence or Top10 CARE selection.

Where appropriate, advertising, sponsored features and other paid content will be clearly distinguished from independent content.

The appearance of an advertiser or sponsor does not automatically mean that LocalCareGuide recommends or endorses its products or services.

6. Care & Professional Information

Some of our publications cover care, health, dementia, funding, legal, financial and other important subjects.

We aim to make this information clear, useful and easy to understand.

However, our content is provided for general information and guidance. It is not a substitute for personalised medical, legal, financial, care or other professional advice.

Please read our Disclaimer Statement for further information.

7. Accuracy & Updates

We want LocalCareGuide to remain useful and reliable.

We review and update information where reasonably appropriate, but care services, regulatory information, funding, activities, contact details and other local information can change.

We cannot guarantee that every item of information will remain complete, accurate or current at all times.

Where we become aware of a significant factual error, we aim to review and correct it within a reasonable period.

8. Corrections & Concerns

If you believe something we have published is materially inaccurate, please let us know.

We will review genuine concerns and may ask for supporting information where appropriate.

Following our review, we may correct, clarify, update or remove information where we consider this necessary.

Final publishing decisions remain with LocalCareGuide.

9. Our Commitment

Trust matters to us.

As LocalCareGuide grows, we will continue to review our publications and standards to help ensure the information we provide remains useful, responsible and worthy of the confidence families place in us.

Our commitment is simple: help people find trusted local care with greater confidence.

10. Changes to these Standards

We may update these Publishing Standards from time to time as LocalCareGuide, our publications or relevant legal requirements develop.

The latest version will always be available on our Website.

11. Contact Us

Questions, corrections or concerns about something we have published can be sent to:

LocalCareGuide by Caringly

Upper Floors, 18 Leonard St., Perth PH2 8ES

Editorial Team: editorial@localcareguide.co.uk

12. Related Policies

Please also read our:

• Privacy Policy;
• Cookie Policy;
• Terms & Conditions;
• Disclaimer Statement;
• Accessibility Statement;
• Modern Slavery Statement.

Together, these documents explain the standards and terms governing LocalCareGuide.co.uk and our publications.

Publishing Standards
UK (Scotland) Edition • Version 1.0
Effective Date: 01 August 2026